Overview of Rowan’s Services
Based on our two decades of experience in this industry, Rowan brings a new solution to combat this problem. First, our sophisticated software identifies high volume counterfeiters (HVCs) by scanning global marketplaces, websites, social media platforms and other online markets to identify and link the distinct entities having the greatest impact. The results of these scans inform brand owners of what they need to know: who is selling their goods, at what prices, in what quantities and locations, and which of their industry peers are impacted by the same HVCs.
Second, Rowan leverages its broad relationships to organize a collaborative enforcement program amongst peer companies aimed at the HVCs. As counterfeit sales are consolidating further onto a select number of global, online marketplaces, the opportunity to have a lasting impact has increased if the problem is tackled correctly. Bringing together multiple major brands will increase the “table stakes” for counterfeiters with court orders and will generate data to assist marketplaces, payment sources and law enforcement. This aggregated enforcement model reduces costs for individual brands and minimizes the frequency and severity of illegal sales.
Rowan’s senior consultants have extensive experience protecting global brands, organizing and managing collaborative action among major corporations against IP-related legal threats, and working with law enforcement and government agencies to counteract illegal activity in the IP world.