Overview of Rowan’s Services
Based on our two decades of experience in this industry, Rowan brings a new solution to brand protection teams to combat this problem. First, our sophisticated software identifies high volume counterfeiters (HVCs) by scanning global marketplaces, websites, social media platforms and other online markets to identify and link the distinct entities having the greatest impact. The results of these scans inform brand owners of what they need to know: who is selling their goods, at what prices, in what quantities and locations, and which of their industry peers are impacted by the same HVCs.
Second, Rowan leverages its broad relationships to organize a collaborative enforcement program amongst peer companies aimed at the HVCs. As counterfeit sales are consolidating further onto a select number of global, online marketplaces, the opportunity to have a lasting impact has increased if the problem is tackled correctly. Bringing together multiple major brands increases the “table stakes” for counterfeiters with court orders and will generate data to assist marketplaces, payment sources and law enforcement. This aggregated enforcement model reduces costs for individual brands and minimizes the frequency and severity of illegal sales.
There is evidence that this anti-counterfeiting model works. In the networking industry, Rowan has worked collaboratively with Cisco and Ciena and delivered three court victories in a row. The string of successes that Rowan’s clients have enjoyed shows the power of the US court system as a practical and effective tool in the fight against counterfeit goods. The results of the injunctions we have received demonstrate that a court order is more powerful and wider reaching than a simple cease-and-desist letter or website takedown request. A broad federal court order allows brand protection executives to more quickly and effectively enforce their rights than they have ever been able to before. Our injunctions have gone beyond just taking down a site and have included removing the seller from internet searches, freezing its assets, and barring carriers such as FedEx and DHL from shipping these products.
Rowan’s senior consultants have extensive experience protecting global brands, organizing and managing collaborative action among major corporations against IP-related legal threats, and working with law enforcement and government agencies to counteract illegal activity in the IP world.