Case Study: Maui Greens

Founded in 2011, Maui Greens is a grower of culinary herbs on the island of Maui. Recognizing the scarcity of arable land and water, they developed a patented, very dense and highly productive indoor system for growing herbs and greens.

In March 2019, they were a young company looking to build their portfolio and adequately protect their IP. They needed help creating a clear growth strategy for their business model. They engaged with Rowan who provided them with patent filings, competitor analysis, business strategy, landscapes, and licensing models.

“We gained an in-depth understanding of competitor portfolios, licensing opportunities, along with general legal advice surrounding our IP. Rowan’s work is highly impressive and comprehensive. We’ve found that their work is detailed but also easily digestible. In addition, Rowan’s strategy and legal teams worked exceptionally well together to help us craft a well-rounded IP portfolio.”

Maui Greens plans on maintaining an ongoing relationship with Rowan. Over time Rowan has helped their team navigate the ever-changing patent landscapes within their industry. Rowan also coaches Maui Greens through an array of IP-related matters that come up over time. “As a result, we feel confident that our portfolio is well taken care of by Rowan.”

“Rowan’s work is highly impressive and comprehensive. We’ve found that their work is detailed but also easily digestible. Rowan’s strategy and legal teams worked exceptionally well together to help us craft a well-rounded IP portfolio.”